Project i’m[ ]

This project consists of visual designs applied on different surfaces that can live in public space.
Words such as impossible, imperfect, impotent were chosen, and split up with an apostrophe. This completely changes the word’s meaning from negative to positive. These visual reminders will be able to encourage the viewer by making them think about how just a small change or an effort can make something significantly better.
The uniquely shaped posters are shaped accordingly to the surfaces that are ‘imperfect’, far from rectangular walls where posters would normally live. The posters are placed on horizontal surfaces that are adjacent to stairs or a hill with a steep angle, so that the viewers will be able to witness them when they are out of breath, or exhausted.
The tote bag, yellow stickers and the stress ball allows the visual system to become versatile and more interactive.

<Programs>
◆Adobe Illustrator
◆Adobe Photoshop
◆Adobe Indesign